The second quarter of 2025 brought summer collections, continued growth, and preparation for exciting second-half launches. Here is the mid-year assessment.
Q2 Achievements
Summer collection launched successfully. Mother Day and Father Day campaigns exceeded targets. Community engagement reached all-time highs with customer spotlight features.
Catalog Growth
Q2 added 40+ new designs, with particularly strong additions to outdoor gnome and articulated animal categories. The total catalog now exceeds 5,100 designs.
Quebec Filament
Our Quebec-made filament completed public launch preparation. Initial colors and materials are ready. Full launch announcement coming in July.
On-Demand Service
On-demand custom printing beta is on track for Q3 launch. Early testers have validated the pricing engine and upload workflow. Refinements continue based on feedback.
H2 Priorities
July through December focuses on: Quebec filament launch, on-demand service beta, fall and holiday collections, Black Friday preparation, and year-end strategic planning. The momentum from H1 carries forward.
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