The third quarter of 2025 brought summer excitement, fall transitions, and continued growth across every business metric. Here is the comprehensive quarter-end review and a preview of what Q4 has in store.
Q3 Achievements
Canada Day and summer collections drove record seasonal sales. The fall collection launched with 35 new designs that received enthusiastic community response. Labour Day weekend promotion achieved the strongest single-weekend performance since last Black Friday.
Catalog and Community Growth
Q3 added over 50 new designs to the catalog, with particularly strong additions to seasonal and articulated animal categories. Community engagement reached all-time highs as customer-generated content became our most effective marketing channel.
Service Development
On-demand custom printing beta testing generated valuable feedback that refined pricing, upload workflow, and turnaround time estimates. Quebec-manufactured filament expanded its color range and moved closer to public availability. Both services are positioned for Q4 milestones.
Q4 Preview: Holiday Season
October launches our full Halloween collection — the most anticipated seasonal release of the year. Canadian Thanksgiving designs are ready for the October holiday. November brings Black Friday preparation and early Christmas shopping campaigns. December focuses on gift fulfillment and year-end celebrations.
Strategic Priorities
Q4 priorities include: maximizing holiday season revenue, launching on-demand custom printing publicly, expanding the Commercial License subscriber base before the busy selling season, and beginning 2026 strategic planning. The momentum from three strong quarters positions us for our biggest Q4 yet.
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